Car Dealership Marketing For Referrals, Repeat and Current Customers
July 24th, 2009. Published under Small Business. No Comments.
Did you know that most dealerships are sitting on a goldmine of profits, without even knowing it?
Here’s why: if you are like most car dealership owners who are so busy dealing with day to day tasks, managing your sales team and taking care of problems that you cannot see the profit potential at your own dealership.
Here’s the good news: I’m here to clear your vision and show you the inside secret most dealers are missing.
The bottom line truth is that there is a simple, easy way to uncover the mountain of profits that are lying dormant in your dealership.
When it comes to making money and freeing you from the struggles and frustrations that comes with financial doubt, what I’m about to reveal to you will make this the most important email you’ll ever read.
Although it takes very little effort on your part it does take time and patience to reap the maximum reward. Not every great money making idea comes with instant gratification, often times the most dependable way to riches is by slowly and incrementally increasing your dealership through a variety of ways.
Before I reveal it to you, let me ask you this.Did you know that it is 16 times more expensive to attract new customers using external marketing than it is to:
1) Get referrals from current customers
2) Increase customer retention
3) Have your current customers return to choose more services?
Let’s just focus on 1 of those 3 secrets right now - Customer retention. You may think that just because you hav e great pricing and service that your customers are plenty happy with you and would never dream of going anywhere else.
Well, you better change your thinking! Dealerships are getting more and more aggressive in their advertising and they have absolutely no problem giving your customers special offers to lure them away from you.
What’s even worse is that studies done by large direct marketing organizations like Direct Marketing News, have found that for every month you DON’T make a meaningful contact with your current and prospective customers there is a loss of 10% of the relationship they had with you!
So if you’re ignoring your current & previous customers and you have any competitive dealers in your area then you are in trouble. The only way to ensure customer loyalty and referrals is to nurture the relationship you have with all of your customers.
How can you do that if you only see them two or three times a year? If you know the answer to that question then you have seen the light bulb!
You must send out an entertaining, educational, response driven Newsletter each and every month! By doing so, you will captivate your audience and ensure you are their number 1 choice!
Be warned though. You can not simply send out an automotive oriented newsletter that bores your customers to aggravation. Your customers don’t care about the technical aspects of your company or such, they want and need to be entertained and educated; not preached to and bored.
Sean Patrick works with the company http://www.automarketingprofits.com that provides tested and proven marketing strategiest to incrrease the number of new, repeat and referral customers for your new or used car dealership.