Archive for 'Marketing'
Tell Your Business Book’s Story To Everyone . . . But Spend Little
December 11th, 2008. Published under Marketing. No Comments.
Everything comes to him who waits — among other things, death.
–Francis Herbert Bradley
Most of what people will tell you about promoting a new business book is a lot of nonsense. How do I know that? I spent a lot of time, money, and effort following what turned out to be bad advice.
Here’s what you should […]
Offline Marketing Mistakes - Common Mistakes with Offline Marketing
December 11th, 2008. Published under Direct Mail. No Comments.
As you venture into the world of offline marketing, there are many things that are important to keep in mind. There are many pitfalls and ill-fated attempts at offline marketing that are best avoided at all cost. The world of business has the remains of many offline marketing campaigns littering the road to success. Keep […]
Give Your Autoresponder a Personal Touch
December 11th, 2008. Published under Direct Mail. No Comments.
When you walk into a store in your home town, you may find you are greeted by name, especially in the stores you visit on a regular basis. The owner of the shop is aware of your name and endeavors to use it. This is because it is important to him for you […]
How To Prospect In Network Marketing With A Smile Every Day!
December 11th, 2008. Published under Lead Generation. No Comments.
How to prospect in network marketing and knowing why your business won’t survive without it is crucial. Prospecting is one of the major challenges that sales people face. Most sales people do not enjoy the idea of talking to strangers about their business.
Sometimes prospecting is the only way to grow your business, especially when […]
The Future of Search: Integrating Word-of-Mouth into Search
December 11th, 2008. Published under Market Research. No Comments.
What will ultimately replace search engines?
This is a question I am asked frequently, and therefore have given considerable thought to. Ultimately, whatever it is, it has to compensate for the weaknesses of search though right? So, what are the weaknesses of search relative to the ideal search solution (he says knowing that we’ll never stop […]
Use Public Speaking to Convert Your Non-Fiction Book Into a Best-Seller
December 10th, 2008. Published under Marketing. No Comments.
Word of mouth is still one of the best forms of advertising irregardless of what you’re selling and it certainly works in the case of books. Just think of the number of times that you’ve read a book simply because someone recommended it to you.
And one of the best ways to generate powerful word of […]
Marketing In A Recession: Why You Won’t Survive If You Stop!
December 10th, 2008. Published under Marketing. No Comments.
One of the biggest mistakes I see business owners making is they stop marketing in a recession.
Yup, when times get tough and you have to work a little harder to get the customers and clients coming in… and what do they do? They stop the very engine which drives their business - the marketing.
Yes, totally […]