Archive for 'Market Research'
Intro To Marketing: Understanding Marketing Terms
February 23rd, 2009. Published under Market Research. No Comments.
Does the word marketing make you just a little nervous? Are you concerned that you may not know enough about this skill set that can make or break your business?
Let’s start with the basics: figuring out what a market is and why you need one.
Markets
Technically, a market is a place where goods and services are […]
Pricing Strategies: Measuring Market Influences
February 20th, 2009. Published under Market Research. No Comments.
In order to price your product, you have to figure out who your market is and what price they are willing to pay for your crafts. This article discusses how to determine your price point.
Pricing by Formula
In many industries, clothing for example, pricing tends to conform to formulae. In the fashion industry, you might expect […]
Intro To Marketing: Thinking About Target Markets
February 20th, 2009. Published under Market Research. No Comments.
A target market is the market segment to which a particular product is marketed. Target market is a key concept for your business. The more you know about your target market and how to position your product to sell to that market, the more successful your business will be.
Target Segment Identification
Target segments or markets are […]
From the Black and White Television to the MySpace Generation- How People Search for the Best Buy 2
February 7th, 2009. Published under Market Research. No Comments.
Here we discuss traits of Gen Y leading up to how they buy. What kind of companies will they be drawn to? What will companies have to do to attract them? Finally, we show a glimpse of what their purchasing process might look like.
Communicating with Youth of the Nation- Generation Y (1985 to […]
Coming Up With New Ideas For A Newsletter
February 4th, 2009. Published under Market Research. No Comments.
Coming up with ideas for your newsletter can be quite challenging, especially when it has been in production for a long time. Whether you have a lot of readers or only a dozen, you probably want your newsletter to be read by as many of these subscribers as possible, and so want to make your […]
The Future of Search: Integrating Word-of-Mouth into Search
December 11th, 2008. Published under Market Research. No Comments.
What will ultimately replace search engines?
This is a question I am asked frequently, and therefore have given considerable thought to. Ultimately, whatever it is, it has to compensate for the weaknesses of search though right? So, what are the weaknesses of search relative to the ideal search solution (he says knowing that we’ll never stop […]
Is Mystery Shopping The Best Job In Market Research?
November 21st, 2008. Published under Market Research. No Comments.
There are many joys in life, and being a lady, obviously shopping is one of mine. I could pace the high street and every inch of all the shopping malls of the world in search of the best shoes and never get tired of looking. However, unless I manage to bag myself a […]