Archive for 'Public Relations'
Is the TV Commercial Dying? Why What Happens Between the Commercials Has Become More Important
March 16th, 2011. Published under Public Relations. No Comments.
My Senior Campaign Manager, Tony Panaccio, wrote a great piece the other day about the state of TV advertising and I thought it was so interesting I wanted to share it with you.
Maybe it’s me, but I read something the other day that made me wonder if I’m the only one who doesn’t […]
Not Making Your Sales? Maybe What’s Lacking Is Trust
March 16th, 2011. Published under Public Relations. No Comments.
In the world of sales, trust is king.
You can advertise, promote, tweet, post, blog and sell like Dale Carnegie on steroids, but if you haven’t built trust with your potential customer, it’s truly a waste of good resources.
Regardless of what “behavioral research” professionals tell us is the reason why a consumer takes the leap of […]
When Doing PR, How Do You Get Past the Gatekeepers to Reach Your Consumers?
March 10th, 2011. Published under Public Relations. No Comments.
I can’t tell you the number of clients who ask me, “How many press releases will you send out for me?” Some want us to put out numerous releases a month, using the tiniest of reasons as an excuse to reach out to the media in the hope that their messages will drive sales when […]
More Americans Listen to Talk Radio Than Ever Before, Are You Taking Advantage of This Platform?
March 7th, 2011. Published under Public Relations. No Comments.
In the age of the Internet, 24/7 cable TV news channels, news on your laptop, desktop, PDA and smartphone, I think it’s important to remind folks about the significance of talk radio as it relates to getting publicity for your book. But don’t just take my word for it.
The Pew Project for Excellence in Journalism […]
Being Successful With Public Relations In New York
February 25th, 2011. Published under Public Relations. No Comments.
Public relations in New York can be your best friend or your worst nightmare, depending on a few different things; one of these factors is the specific firm you hire to get your PR work done for you, your business or your client. How you go about setting criteria for the New York public relations […]
Top Ranking PR Firms In NYC
February 25th, 2011. Published under Public Relations. No Comments.
The best PR firms in NYC are those that are completely dedicated to delivering impeccable service to each and every one of their clients. Flawless execution always will lead to impressive results, which is vital to developing long term relationships between the New York PR firms and their clients. Compelling narratives and impressive sources of […]
Best Public Relation Firms for Green PR
February 25th, 2011. Published under Public Relations. No Comments.
Green PR is huge in the industry and in the media right now; with the Environmental Revolution in full swing, people around the globe are constantly wanting the latest information, news and stories regarding our planet and the people who are either helping or hurting it. How can companies get the word out about them, […]