Archive for 'Marketing'
8 Reasons Why You’ll Want to Keep Your FSBO Marketing Program a Secret
April 9th, 2008. Published under Lead Generation. No Comments.
If you’re anything like me, you probably love to brag and tell people including your co-workers, how well you’re doing. It’s only human nature. But if you’re currently marketing to For Sale by Owners (FSBOs) or about to start your program, here are some good reasons for keeping your efforts under wraps and cloaked in […]
10 Reasons Why You Should Be Using Postcards in Your Mortgage Business
April 9th, 2008. Published under Lead Generation. No Comments.
You’ve done your due diligence and put together a great list of 50, or 100, or maybe even 500 contacts in your database. Now it’s time to keep your name in-front of these folks so that they’ll think of you when it comes time for them to make a mortgage decision.
Remember, about 1 in 6 […]
Consumer Direct Marketing - Don’t Leave Your Mortgage Business Without It
April 9th, 2008. Published under Lead Generation. No Comments.
You may be very happy contacting and schmoozing Realtors/Agents/Builders and begging for their business or, possibly purchasing leads and then competing with three or more originators for the mortgage. But, there are many loan officers and mortgage brokers working with prospects, home buyers and sellers, many months before they even think about contacting a Realtor/Agent.
It’s […]
Lead Generation and Whats Holding You Back
April 9th, 2008. Published under Lead Generation. No Comments.
It never ceases to amaze me on how many very intelligent people get really strange when I tell them I regularly cold prospect for clients. I have had a lot of success from it. I even had someone say I would not lower myself to such a thing.
My answer to that remark was as […]
Two Great Ways You Can Use Signs to Promote Your Mortgage Business
April 9th, 2008. Published under Lead Generation. No Comments.
Today, the designing and printing of advertising signs has never been easier and the cost has never been cheaper. In my community, code enforcement keeps both the mortgage and the mattress sale signs off of the street corners and fines the perpetrators. That shouldn’t be a problem using these two sign ideas.
1. Use empty shopping […]
How to Get Started or Re-started in Your Mortgage Business
April 9th, 2008. Published under Lead Generation. No Comments.
Whether you’re new to the mortgage business or been sitting on the sidelines for a while, this is a great time to get involved and jump-start your mortgage business.
The U.S. housing market is still encouragingly active…thirty year interest rates although fluctuating are still well below 7.00%…home equity interest rates have risen enough to force many […]
Here’s A Disturbing Prediction For Both You And Your Mortgage Business
April 9th, 2008. Published under Lead Generation. No Comments.
One year from now, many of you will be in exactly the same position as you are now. You’ll have the same or similar job…you’ll have the same friends…and, you’ll have the same income.
Nothing will have changed for you at all. And, assuming you want things to change and want to improve, that’s really a […]