Archive for 'Speaking'
Thrill Clients and Sell More Business with Your Book Tours
December 10th, 2008. Published under Speaking. No Comments.
A fanatic is one who can’t change his mind and won’t change the subject.
–Winston Churchill
There’s nothing quite like a business book tour to get you out of the office and meeting lots of new people. Naturally, you’ll want to say hello to your clients while you are away in all those cities.
Be careful how you […]
Avoid the Busiess Book Tour Blues
December 2nd, 2008. Published under Speaking. No Comments.
A good storyteller is a person who has a good memory
and hopes other people don’t.
–Irvin Shrewsbury Cobb
Let me share with you what I’ve learned about what to do and not to do on a book tour by sharing my experiences. I’m sure you can do better with a little advance warning and preparation.
Having heard that […]
Are You Guilty of Selling Your Product Before It is Fully Developed?
November 20th, 2008. Published under Speaking. No Comments.
This one tends to be a bigger problem for the platform speaker from what I’ve seen, than for anyone else. It can certainly be true of any information marketer, but here’s what I’ve seen happen frequently from platform speakers.
They get the audience stirred up (in a good way), and folks are rushing to the sales […]
7 Tips for the Master of Ceremonies
November 17th, 2008. Published under Tools and Resources. No Comments.
MC’ing events and conferences at the top professional level is a real blast. The fundamental key is to make everyone else look like stars…then you’ll shine along with them. Forget the ‘Do’s and Don’ts’ lists - think positively, and just do the ‘Do’s’!
Do: Research the event.
The more information you have, the more relaxed you will […]
Speakers: Think Through What Might Happen to Prepare Your Audience
October 14th, 2008. Published under Speaking. No Comments.
Art is lone, life short;
judgment difficult, opportunity transient.
–Goethe (adapting the words of Hippocrates)
In September 1995, I made the most important (and perhaps the only important) speech of my career when I introduced the 400 Year Project (a program to help everyone learn how to accomplish 20 times as much with the same time, money, and […]
How Do You Explain Something No One Has Ever Thought About Before?
October 13th, 2008. Published under Speaking. No Comments.
Just do it.
–Nike advertisement
Many times we are asked to express ideas that no one has thought about before. What’s a good way to do this?
Story tellers rely on letting people use their imagination. To do that, they often start with phrases like “Once upon a time . . .” that empower us to sit back […]
Watch Your Listeners to See If the Message Is Sinking In
October 13th, 2008. Published under Speaking. No Comments.
No man would listen to you talk
if he didn’t know it was his turn next.
–Edgar Watson Howe
Speaking is an art. But when we think like the audience, it becomes a conversation. Let me share an example to show what I mean.
I was about to announce the beginning of a 20 year project to find ways […]