Why Automate Your Real Estate Business?
July 21st, 2009. Published under Lead Generation. No Comments.
That is not a very difficult question. The clincher in the real estate business is time and timing. Place a good offer on a property listing at a time when the seller is itching to sell and you close a deal. That sounds really simple and it is. Although there is no guarantee you will close a deal, if you are able to make more offers on more property listings ahead of the competition, you are positioning yourself in the market so that you are more likely to win the deal. That is what automated real estate systems do for you. To understand this better, lets take a look at the most traditional approaches work.
Snail Mail versus Email
You know how mails used to be. Lets suppose your something tragic happened while you were abroad. You family sends you a letter that gets in your hands at least a week after it was posted. Then you write back to tell them you are coming home. Even when you catch an emergency flight back home, you arrive announced and only to find your that nothing you could do would help.
Now, there is something we all love about electronic emails. You know how it works. Your family types in a short message, hits send button and voila, a few seconds later, its in your inbox. If you have email alerts, you will know the second it arrives. All in less than a minute.
The Bulk Emailing Strategy
An automated real estate system basically works like a bulk emailing system with a built-in emailing list. Your leads are automatically generated. An automated system should pull out listings from your local market according to your specifications. Then it should allow you to mass-send contracts to Realtors. When your contracts land in the right hands, you get inquiries via phone, email and fax all potential deals. You negotiate and close a sale. Either you sell properties wholesale, close a deal to have one renovated for resale or keep it for cashflow, its entirely up to you.
Timing Is Everything
In todays market where competition is tough and sellers want to make quick sells and buyers want best buys, timing is everything. Its a rat race to find good leads, match properties with buyer requirements and close the deal. A seller could list their properties late at night or early in the morning. If you were out and were not aware of it, someone else would definitely pick up the lead and act on it. Having an automated real estate system simplifies the hard work for you.
You don’t have to wait for listings. You dont have to study each and do tedious onsite property research. You dont have to manually sort and separate deals according to a criteria you pre-set. Because of the way its designed, automated real estate systems make lead generation and deal analysis virtually hassle free. You go straightaway from sending out contracts, responding to queries, doing follow ups with Realtors and negotiations. Even if lead generation alone is all it does, an automated real estate system is well worth the try.
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